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10 Top Tips to a Successful Facebook Business Page

FB9-29Facebook is the biggest social network in the world with over 1.1Billion users worldwide. Having a Facebook business page for your business is really important and here are 10 top tips to a successful Facebook Business Page.

  1. Post a Relevant Article Once a Week

It is so important for your business that you are seen as a thought leader in your industry and one way to do this is to post a relevant article once a week so your followers can see you are staying up to date.

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10 Things Nobody Tells You About Google AdWords

GA9-29While there are hundreds of Google how-to guides online, written both by savvy bloggers and Google itself, the advertising giant has a few skeletons in its closet that are rarely talked about. After all, Google AdWords is the ever popular advertising platform - or is it?

1. Google AdWords is no longer working as it did. Marketers from all over the world have been noticing that conversion tracking on AdWords is becoming increasingly more difficult. The fact that it is a global phenomenon is as unique and significant as the reason why. During the last couple of months, social media has finally interrupted the decision making process and significantly impacted the trackable AdWords conversion rate.

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Does Facebook’s Atlas Solve the "Cookie Problem"?

FB9-29Facebook kicked off Advertising Week today with the launch of Atlas. The advertising platform will avoid cookies, and allow marketers to serve and track ads across devices with only Facebook targeting data. But is this new ad platform really a good "cookies-less" solution?

Facebook's revamped Atlas advertising platform, revealed on the first day of Advertising Week, will now leverage login data to allow marketers to track Facebook users as they move around the Web, and let advertisers purchase ads on properties Facebook doesn't own.

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Tinder And Evolutionary Psychology

T9-29Editor’s note: Liraz Margalit serves as Customer Experience Psychologist for ClickTale. Her job involves incorporating theory and academic research into customer analysis, building a conceptual framework for insights into online consumer behavior.

Mobile dating application Tinder has been criticized heavily due to its appearance-based matchmaking process, which many consider so shallow and superficial that it could only be used to facilitate casual sex. However, the app’s popularity continues to grow at an extraordinary rate: it is currently available in 24 languages and boasts more than 10 million active daily users. It was also awarded TechCrunch’s Crunchie Award for “Best New Startup of 2013.”

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