[New free eBook] Leveraging Psychology in Digital Marketing – the Smart Way to Build Customer Demand
Have you ever been in a checkout line after shopping and grabbed one of the chocolate bars, sodas or videos while you're waiting? Of course, we all have. When you're at your local grocery store, the last minute decision to buy an additional item is an impulse driven by consumer psychology.
Download Marketo's new ebook to see how incorporating these principles into your marketing campaigns can increase engagement and revenue for businesses of any size.
In 2015 social media’s top brands are focusing on content in their marketing and advertising campaigns.
These winning characteristics should give you a clue how to use the habits of the web’s top brands in your own social media:
1. Invest in Facebook
It’s no accident that Coca Cola, McDonalds, and Red Bull have invested heavily in their Facebook pages. Currently, the Coke page has over 94 million fans; McDonalds has over 57 million; and Red Bull tallies over 46 million fans. A look at their pages shows constant updates, interesting content, and a variety of CTAs.
So you want to send paid traffic to your website? That’s great! Given the amount of digital noise online today, expanding your digital marketing campaigns by putting your message directly in front of your target audience with paid ads is a powerful technique, and you’ll find that Google AdWords makes it easy to get up and running with this approach.
Unfortunately, though, just because it’s easy to open up an Adwords account doesn’t mean that it’s easy to generate a positive return on investment using this service.
Until now, Facebook has been wary of doling out big data to advertisers. It's a practice long used by Twitter — a company that has profited immensely from it.
But now, the social media giant is finally making its firehose available to a select group through Topic Data, a new analytics tool developed with DataSift, an analytics company.
For now, Topic Data will only be available in the U.S. and U.K. to a "limited number of DataSift's partners." All of the partners will be Facebook-approved.
LinkedIn recently introduced a new look and feel to your home page and profile page, as well as additional features and a new pricing plan. The latter was designed to get more people to pay more – or pay at all (since most members are on the “free plan”).
This is not surprising. LinkedIn is an ever-evolving platform with new features being added seemingly every month. Most of the changes enhance what you can do and how you can use LinkedIn’s tools. Even the most fervent users of LinkedIn have a hard time keeping up with the enhancements and modifications.
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