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The Plot Thickens...

Pierre OmidyarOver the weekend, we learned that Pierre Omidyar, the founder of eBay who’s worth a cool $8.1B, is helping Gawker in its appeal of the $140m awarded to Hulk Hogan.

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Facebook says goodbye to FBX, hello to mobile products

facebook to sunset FBXFacebook is shifting focus from its desktop retargeting platform Facebook Exchange (FBX) to concentrate instead on Custom Audiences and Dynamic Ads. The newer products enable marketers to retarget consumers across devices, and FBX will reportedly be shut down in November.

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The Social Trick You're Missing: Emails

use social to build email listsTry focusing social strategy on collecting customer email addresses, rather than on likes and shares. Use polls, competitions or campaigns that capture an email and get permission to contact a customer, so you've got an easy way to connect with them again and again.

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