This past May I wrote an article entitled Why The Value Of Content Is Nothing New. The opening line to that article would also be appropriate here:
"One of the big buzz phrases sweeping the digital nation is the term "content marketing.'"
It seems the sweeping of said digital notion is still occurring, especially in the business to business marketing world for B2B marketers - according to the results of a study conducted by B2B Magazine, identified content marketing (51%) as being the most important tool for generating leads, outscoring brand awareness (38%), thought leadership (34%) and sales (29%).
The study of 440 B2B marketing professionals also indicates a sincere willingness to make a commitment to content marketing with two-thirds of the respondents saying they will be either "very" or "fully" engaged in content marketing by next year. This represents a 100% increase (66% to 33%) over 2012 to 2013. I would say that is a pretty significant increase, wouldn't you?
Content Marketing has SEO in its sights! ;-) Discuss this article in our Community Section.