Your social media presence is a byproduct of your company.
So an average company will have an average social media presence.
Because most of your time is spent reacting. Responding, answering, replying and acknowledging.
In contrast, the best corporate social media examples are proactive. They set the tone and steer engagement they way they want.
But most can't do that. And it has nothing to do with your social media team.
Here are 3 business factors that are preventing you from social media success.
Fix #1: Your Brand
Until a few years ago, you could build a brand with mass-media advertising.
The entire world watched the same, limited TV channels, listened to the same, limited radio stations and read the same, limited newspapers. There were no other options. And no way for customers to speak up.
Fortunately (or unfortunately), those days are over. Today, your product or service drives brand value.
For example, name a few of the top brands in the world today...
Somewhere near the top of everyone's list is Apple. They've had some great commercials over the years, their retail stores are fun, and their customer service is OK.
But what's the most important thing they have? Unbelievable products.
Steve Job's biography gives us more insight:
"His father refused to use poor wood for the back of cabinets, or to build a fence that wasn't constructed as well on the back side as it was the front. Jobs likened it to using a piece of plywood on the back of a beautiful chest of drawers. "For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through."
Your brand value today comes from the quality of your product or service – not what you say on your Facebook page.