You know how in life many of us tend to over complicate things? Admit it, you're guilty of doing this from time to time. Someone asks you for directions to somewhere and the next thing you know you're giving them the Magna Carta.
Well today, I want to make things very easy for Mr. Brand Manager and Mrs. Brand Marketer and any and all social media marketers out there entrusted with a given client's Facebook page. All the folks who are asked to increase the number of Likes – even though we know size does not matter, there are still many brands who insist on seeing a large following.
The guys and girls at Lab42 – a research company, recently conducted a survey and I guarantee you this will not be the last one to reveal the following findings. Not by a long shot.
How do I know?
Easy, it's human nature to want something and after all consumers are people, too.