As the former dark horse of the marketing world (I think we're past those days though, right?), social media has had plenty of time to accumulate some big, cuhraaaazy myths. Myths some marketers have held onto because, well, it's just kind of hard to keep up to date on what's really going on with social media.
So I donned my walrus mustache and beret (any Mythbusters fans out there?) and drudged up some of the most common social media myths out there ... so I could officially bust them in this blog post. Let's dive in to some social media myths we've all probably heard around the water cooler, and explain why they are now all officially BUSTED!
20 Common Social Media Myths BUSTED
1) My customers aren't on social media.
Poppycock. Facebook has 1 billion active users, according to Yahoo! Finance. TechCrunch reports Twitter has 170 million active users, and Google+ has 100 million. You're telling me your customers aren't using any of those social networks? Or Pinterest? Or LinkedIn? Or YouTube? Or Quora? Or Meetup? Or ThirdAge? I can keep going ...
2) Social media is awesome! Join every network right now!
Just because I can name a lot of social networks, doesn't mean I should set up a profile on all of them. By all means, research other social networks. Set up a company profile or page and give 'em the old college try. But you may find that some of them aren't really worth your time. That's alright! The best marketers use data to identify which marketing activities yield the best results -- if a social network isn't helping you out, cut it loose.
For a little help evaluating the usefulness of new social networks, reference this blog post, "8 Questions to Evaluate Whether That New Social Network Is Worth Your Company's Time."