My wife asked me today if something had changed at Facebook.
"I used to see a lot more posts from my friends about where they are, and what they are doing, and the basic comings and goings. I like that stuff, because I can easily keep up to speed with them. But I'm not seeing it as much lately."
I've noticed it as well. Have you?
Some in the social media cognoscenti will tell you it's because the masses are tiring of Facebook.
"Kids don't use Facebook anymore because their parents are on it," they sniff.
The other favorite theorem of the digital royalty is that the technologists, early adopters, and ironic T-shirt wearers have moved on to the next hot thing (G+, Path, and Tumblr, respectively).
But the reality is that it's all hokum. First of all, if you're reading this post YOU ARE NOT AVERAGE. Never fall into the trap of thinking your behavior, or the behavior of your friends and business associates, is representative of how the masses do anything – and most especially how they use Facebook. You are an edge case. An outlier. A statistical anomaly. A freak. The exception that proves the rule.