So much of social media marketing is common sense. But so many brands make the same common sense mistakes over and over again. Which may mean a reminder is in order. Here are 10 things your social media marketing should never do.
Don't Be Pushy
Social media marketing is about building a rapport with your prospects, not the hard sell. Don't push your products too hard, it's not why people are on social media and it's only going to send them elsewhere. Your social media presence should gently guide prospects towards your products, not shove them to an online store.
Don't Ask For Likes
Asking for 'Likes' in every Facebook post is even worse than the hard sell. Not only are you applying pressure to people who don't want to be pressured, but you're also pressuring them into doing something that offers little direct value to you. Your social media marketing should make prospects actually like your brand, forcing them to Like isn't likely to lead to sales.
Don't Post Irrelevant Content
Whenever you post or tweet you should always keep one question in mind, 'what does this have to do with my brand?' If the answer is nothing, then don't post it. You might find a cool story or a funny Meme, and it might get shared. If it's not being shared amongst prospective customers, what's the point?
Don't Be Too Funny
Speaking of funny, there are two social media crimes that are very east to commit with funny posts. The first is being too funny. Yes social media marketing should be fun, but it should remain business appropriate. If your Twitter feed is just a stream of gags, what does that say about your company?