Social networks go in and out of style.
Pinterest is all the rage this year. While Facebook stock is at an all-time low.
And there's a new "must-use" tool that pops up every other week.
Fortunately, none of that really matters. Because marketing's not about the tools or technology.
In fact, you don't even have to stay up with the news or "what's hot right now".
There are underlying principles you can use -- on any social network -- to get more fans, increase engagement and ultimately drive sales.
In fact, you can fit a lot of these principles into a single status update. See if you can spot them...
How to Uncover the Key to Unlocking Growth and Sales
It's hard to accurately measure sales from social media.
But it can still give you a wealth of insight about your customers.
You can get demographic data and clues about their interests. But more importantly, you can start to uncover their underlying emotional triggers.
These triggers might get them to "Like" your page. But they're also the motivations that can get them to buy.
I recently worked on a client's Facebook page. I analyzed posts with the largest reach and most engagement, to see if I could identify patterns. Here's what I found: