We can all agree that deadly sins are bad: lust, gluttony, greed, laziness, anger, pride and envy. No one likes them. But what's more important is that each of them can translate into something you might be doing in your email marketing. Which means people might not like you.
We'll look at how each of these sins applies to email marketing and provide instructions for finding your way back on the right path.
LUSTFUL For More Subscribers
While it's perfectly natural to have the desire to grow your list, when your desire involves shirking best practices, you could run into trouble down the road with spam complaints.
How to put your lust to good use: Get excited about attracting the right subscribers. Research ways you can optimize your sign up process, utilize social media, split test your web form and put a form on every page of your site.
GLUTTONOUS With Emails
You know those companies, the ones that keep sending emails like there's no tomorrow. And not just any emails – poorly designed, not helpful and sending-for-the-sake-of-sending emails. We understand that happy feeling of pushing that "Send" button, but marketing should be about quality over quantity.
How to curb your appetite: Have you heard about the silverware with weights to make you think about eating? There are tools like that in email marketing as well: checklists. Use this handy checklist for every email you create and you'll find yourself improving the quality of your messages.