Since the now famous Facebook IPO, there has been tremendous pressure on Facebook to provide more consistent value in the forms of revenue streams. Two things have happened in the last few weeks that should cause businesses and marketing managers either delight or fear.
1. Facebook announced Facebook Gifts.
Facebook users will be able to send birthday, holiday and other gifts. You know all those birthday reminders that pop up? Soon you will be able to click an icon or link next to the persons name and send a gift. A message can also be sent to the recipient's Facebook Timeline or as a private message. The recipient of the gift enters his or her address, so the giver doesn't have to worry about that.
A few thoughts on this - First, WOW! - that could be supremely convenient for users. Two, what a powerful opportunity for Facebook to make huge amounts of money. Three, how impersonal. I want my friend to at least "think" I put some efforts into their gift. Four, out of my hundreds and hundreds of "friends" I only buy gifts for a few so frankly it's no big deal. Whatever your thoughts - this has potential to be huge and change the e-commerce landscape!