We caught up with Chad Wittman, founder of EdgeRank Checker, to see what factors are affecting the drop in impressions for Facebook pages — whether fans aren't sharing anymore, content is less engaging, ads are crowding out organic content, or other factors.
DY: Facebook is now a public company with earnings pressure. The Wall Street Journal surmised that Facebook switched to a paid game. Will running ads help your news feed exposure?
CW: Facebook is the only one that can officially address that question. However, in my opinion, I believe leveraging ads would most likely boost your affinity with the users that engaged with the paid media, meaning that Facebook's EdgeRank algorithm would most likely reward these interactions, even though they are paid for. This would give a higher probability of reaching these users when utilizing organic options in the future. To be clear, this would be the result of engaging paid media efforts, as opposed to Facebook simply issuing preference to advertisers.
DY: Most of us have seen ads in the news feed — up to three on the left and seven on the right, for a total of 10 potential ads per page. And Facebook recently added mobile ad units for applications and enhanced targeting for promoted posts. What does this mean for page owners?