The ultimate digital marketing win is to create brand loyalists who advocate for you. But what metrics can gauge your progress? Here are some to consider.
The ultimate goal for any brand is to gain the loyalty of its most valued customers. Creating a consumer base that acts as advocates for your brand is the reward of fostering a strong dedicated audience. And it's much more impactful than anything a traditional media buy can produce. So why don't we all do it? It's hard. Is it enough to simply have a brand that is recognizable? Or are there other aspects you can be measuring directly? PrecisionDemand CEO Jon Mandel speaks with iMedia's Bethany Simpson about the key metrics you should be tracking to not only better understand your audience, but to engage them into the ranks of your valued brand loyalists.