If your brand still isn't using Pinterest, then it's time to step in and take advantage of its enormous popularity – by now, it's certain that Pinterest isn't a fad, so don't wait anymore. Since Pinterest has been made primarily for the B2C market, running contests in one of the most effective strategies on Pinterest: it is easy, can be inexpensive and it will help you engage with your audience in the ways that will increase referral traffic to your website and generate buzz about your brand. Really, any business that relies on driving a high-volume of website traffic to increase sales, should consider joining Pinterest. Research indicates that Pinterest is more effective at driving traffic to websites than any other social platform, even Facebook.
Here is why you should run a contest on Pinterest:
Pinterest is the third most popular social network in the U.S. in terms of traffic.Pinterest has accumulated 14.9 million users as of July 2012.Pinterest is retaining and engaging users as much as 2-3 times more efficiently than Twitter was at a similar time in its history.Over 80% of pins are repins, demonstrating the tremendous "virality" at work in the Pinterest community.Pinterest accounted for 3.6% of referral traffic as of January 2012.Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter.