What's the best day of the week to publish your post? What time of day will get your content the most page views and tweets? Are shorter posts better than longer ones?
There are lots of answers to these questions. Unfortunately, most of them are anecdotal, not data driven. But if you're a blogger, marketer, or PR agent, the answers to these questions are absolutely critical.
I asked dozens of Big Data vendors if they could help me answer these questions. Ultimately, Big Data analytics company Datameer rose to the challenge.
As a starting point, Datameer analyzed 30 days of Big Data articles on Forbes.com, between July 9 and August 8, 2012. Datameer used the publicly available data displayed with each post, including publication date, time, page views, tweets, headline, and full text.
Given the limited data set used for this initial analysis, it won't show you exactly what to do to make your next post successful.
But it will give you three very compelling insights:
Monday through Thursday were the most popular days to publish but content published on Friday and Saturday got more views and tweets. Consider publishing on different days and at different times and measuring the impact.The days others are pushing the most content out may not be the best days to publish your own content. Your content will get drowned out in the noise. The most popular words for headlines didn't lead to the most popular posts. Not surprisingly, the words Big and Data were the most popular headline words used for Big Data related articles.But the word associated with the most page views was Cloud. There are lots of possible reasons for this. One possibility is that Cloud is a well recognized trend, while Big Data is still emerging.Whatever the reason, the importance of experimenting with different headline keywords can't be overstated. Just after lunch on the East Coast was the best time to publish your post. People get back from lunch and they do some reading before settling back into work. Content published earlier in the day is more likely to be viewed by readers across the country than content published too early or too late. Seems obvious, right? Yet numerous articles are published at different times throughout the day.
Obviously, quality, topic and author play a big role in the visibility of content.
But what this analysis shows is that if you're investing in marketing your company — and who isn't? — you should also be investing in experimenting with how and when that content is delivered and measuring the results.
Companies like Google have been using data to drive their decisions for years and have become wildly successful in the process.
With Big Data these same capabilities are now available to you. That means you can afford to do more experimenting and take more risk. You'll know right away which experiments aren't working–and which are.
To see the full articles with graphs click here.