Email is has proven to be a very effective way to drive engagement with consumers. Here are five things to ask yourself in order to create an email campaign that will drive maximum engagement.
1. Is it Easy on the Eyes?
Make sure that you have less text that is spaced out and that your content is highlighted. Reduce the fine print to what is required and put in pictures that are relevant. Pictures help break the monotony of reading and help with cognition. Design your email well — think about putting pictures in a frame, they need to look pleasing. But don't stop with the email. Create a mobile version, and do not forget about your landing page.
2. Is Your Subject Line Compelling?
The goal of your subject line is to draw in the consumer. Use powerful words and sentences that inspire action. These types of words and phrases include, "proven," "exclusive," "limited number," "two more days," "for our platinum segment" and "advanced tips."
Remember to test your subject line — first with your team, then conduct an A/B test before launching to the entire list.
3. Will it Find the Inbox?