The ultimate business owner's guide to Facebook advertising
Most smart business owners understand the value of Facebook advertising and are excited by the prospect of being able to reach such a huge number of prospective customers using the world's largest social media platform. Facebook Ads can return big bang for your advertising buck. However, many business owners don't know how to get started and are confused by the myriad of options provided.
This 3-part series walks you through your options to help you pick the best advertising features for your brand. I'll be covering the following:
- The power of Facebook Ads
- What are your options with Facebook Ads?
- Facebook Ad tips to get the edge over your competition.
Part 1 – The Power of Facebook Ads
Engagement is the key to your consumer's heart
The first thing you should understand is how Facebook marketing differs from traditional advertising mediums. Unlike television, radio and magazine advertising, the hard sell doesn't translate to Facebook – instead, brands need to take a softer advertising approach and be more consumer-friendly by giving visitors desirable takeaways, like a call to action (CTA) for more valuable information. Sound like a sales pitch and you'll send your viewers searching for another page to visit. It's important to reach out to consumers without sounding too promotional, which means taking time to engage people in what you're saying about your brand.